Where to shop for...Denim?

In a new series of posts I’m going to look at where to shop for all those sustainable staples for your wardrobe. Being a big proponent of only buying new pieces when absolutely necessary, I believe that every single thing you put in your wardrobe should bring you joy for years to come.

So lets start off with the key piece of all key pieces, denim jeans. Even if they are old and non-fashionably ripped, everyone has a pair of jeans in their wardrobe somewhere. As a result, the denim industry is big business - about $90bn - but it is also one of the most environmentally challenging parts of the fashion industry.

Denim Production Facts

300 million pairs of jeans are produced every year in Xintang province in China, a centre for textile production that serves the worlds fashion industry. Scientists tested water in the province finding five heavy metals (cadmium, chromium, mercury, lead and copper) in 17 out of 21 water and sediment samples. The richest Western countries - predominantly the USA - benefit from cheap production costs. But the true cost is extremely high with the poorest parts of the world taking on the majority of this burden.

However, once the dyes and chemicals are put into the water supply, they are unstoppable as they permeate all of our oceans adding to the undeniable environmental crisis. Over-consumption, throwaway culture and cheap fashion make this a recipe for disaster. Although with big problems, comes lots of people striving to do better. Here are some brands and suggestions to change your approach about how we produce this ubiquitous staple of our wardrobes.

So lets start at the beginning…

Buy second hand clothing as a sustainable choice

1 Buy Second-Hand

First of all, the best option for buying anything is to look for second-hand or vintage. Only 10% of what gets giving to charity shops ends up going to a good home, that’s 90% to landfill. So take the time and have a rummage through those rails, there is pretty much always a gem to be found.

e.l.v.denim repurposing denim brand

2 The Repurpose Brand

If buying second-hand fails to turn up something that you really love, why not try E.L.V Denim? Not the cheapest by any means - they cost around £290 - these jeans are made to measure using waste denim in London.

Everlane transparent fashion staples

3 The Transparency Brand

I have written quite a lot about Everlane but they are one of the best environmental and ethical fashion companies out there. Their transparency about suppliers, cost of materials and labour as well as honest pricing make them a leader. From $68, their jeans are reasonable and made at one of the most environmentally friendly factories in the world - recycling 98% of the water used, the sludge created from the process is used in bricks that stop it from leaching into the environment, and they’ve cut their emissions by 80% while planting trees along the way.

Know the Origin environmental and ethical fashion company

4 The Certified-Good Brand

Know The Origin is certified by Fairtrade International for it’s treatment of workers as well as OEKO-TEX – an independent testing and certification system for raw, semi-finished and finished textile products – and they use only GOTS certified cotton. What is even better? They set themselves water usage reduction targets independently. They don’t just sell denim, but they are definitely a brand to support.

DL1961 sustainable denim brand

5 The Technological Brand

In the tech-age that we live in, it’s refreshing to see a brand really put software - Environmental Impact Measurement (EIM) software by Jeanologia - behind their processes. This helps DL1961 track their water usage and dyes. Working with FABSCRAP - a non-profit organisation that upcycles commercial textiles - to donate nearly 5,000 pounds of excess fabric they saved almost 74,000 pounds of CO2; the equivalent of planting 865 trees. Pretty cool.


6 Notable Mentions

These are other denim brands who are striving for high environmental and ethical standards:

M.i.H Jeans - the brand use certified organic cotton and water-reducing washes to treat its fabric, it also works with ISKO, the only denim mill in the world to be awarded the EU Ecolabel and Nordic Swan Ecolabel environmental certifications.

No Nasties - An Indian brand; GOTS and Fairtrade certified, they use only water-based eco-friendly dyes and inks, make almost all their clothes from unused fabrics, and their packaging is made from organic cotton or recycled cardboard.